Google Agrees to Allow 'Do-Not-Track' Button in Browser

Bloomberg:

Google Inc. will allow a "do-not- track" button to be

embedded in its Web browser, letting users restrict the amount of data that
can be collected about them.



The world's most popular search engine will join with other Web companies to
support the anti-tracking initiative, which prevents an individual's
browsing history from being used to tailor ads, according to an e-mailed
statement today.



"We're pleased to join a broad industry agreement to respect the
'do-not-track' header in a consistent and meaningful way that offers users
choice and clearly explained browser controls," Google Senior Vice President
of Advertising Susan Wojcicki said in the statement.



Google, based in Mountain View, California, joined the initiative as the
Obama administration unveiled plans to give consumers more control over
their personal information online. Congress should enact a privacy bill of
rights for Web users, the administration said in a report released today.



Revelations about potential privacy vulnerabilities during the past year
have spurred calls from regulators and lawmakers in Washington for stronger
protections of personal data online and on Internet-connected mobile
devices.



Google announced plans on Jan. 24 to unify privacy policies for products
including YouTube videos and Android software for mobile phones, saying it
will simplify conditions that users agree to.



Consumer Data


Google and Facebook, the world's largest social network, are among Web
companies facing scrutiny over their handling of consumer data used to power
an online ad market projected to reach $39.5 billion in the U.S. this year,
according to eMarketer Inc., a New York-based research firm.



The White House report sets broad principles for the use of personal
information that include giving consumers control over what data is
collected on them and how it is used; providing understandable privacy
policies; and handling consumer data securely. The Commerce Department will
meet with companies and privacy advocates to develop voluntary standards for
businesses based on the principles.



--Editors: Simon Thiel, Robert Valpuesta.


To contact the reporter on this story: Jonathan Browning in London at


To contact the editor responsible for this story: Kenneth Wong at

Comments

Post a Comment

Popular posts from this blog

The 7 Benefits of a Freelance Web Design Career

Image
Have you ever considered working as a freelance web designer just like I did or has the question-" Is web designing a good career? " hit your mind? Then you might want to check out the seven benefits of a freelance web design career. 1. Be your own boss . Once you work freelance, you can choose when you would like to work and what projects to work on. While other employers require you to be available in certain schedule, you still have the freedom as you work for your own web design company and you are the boss. 2. Work wherever you want to.   The beauty of working freelance is the freedom to choose the place to work. You can work at home, in a café or in a resort, if you like. However, it is not recommended to work in public places as it can prevent you from accomplishing anything. 3. Flexible hours .  Work part time or full time- your choice. You can even negotiate with the employer if you are at your best at night, whi...
Read more

My White Hat SEO Strategy for 2015

Image
With over 45 days left for welcoming the new year, I've already started planning my White Hat SEO Strategy for 2015 to stay ahead of my competition. Running a blog which doesn't have traffic and a loyal base of readers defeats it's very purpose of existence. In the coming year, I plan to push my blog further up the search results page for certain niche keywords and focus on higher conversions rather than large amounts of traffic which don't convert. Of course large amounts of  free traffic via White Hat SEO  is always good for your blog; there's no denying that. So, here are the main areas I'm going to focus on for the year 2015 1. Target Long Tail Keywords Long tail keywords often have less competition in the SEO race. Many bloggers and webmasters are becoming aware of it, but it's not too late for you to start targeting them instead of common short keywords which have high competition. As usual, I'll be using Google AdWords' Keyword...
Read more

Top 7 tips for a successful website

Image
The success of your website depends on its contents. It's not for nothing do we have in a popular English proverb 'content is king', emphasizing the importance of good content. Want to get higher ranks in the search engines , then it is necessary to focus on good content of your website. Content is King! If the content is poor, it does not meet the readers' requirements and you will never rank highly in the search engines, which will result in a few visitors. Good content on the other hand guarantees you a high position in the search engines, which has been proven over the years time and time again. The content of your website should make clear the purpose and the target audience at a glance. If the content does not reflect this then you will not be able to achieve its relevant visitors and you will go wrong. There are several factors that determine the success of your website, which is mainly related to the topic of the website. However, there are also independe...
Read more