Google Agrees to Allow 'Do-Not-Track' Button in Browser

Bloomberg:

Google Inc. will allow a "do-not- track" button to be

embedded in its Web browser, letting users restrict the amount of data that
can be collected about them.



The world's most popular search engine will join with other Web companies to
support the anti-tracking initiative, which prevents an individual's
browsing history from being used to tailor ads, according to an e-mailed
statement today.



"We're pleased to join a broad industry agreement to respect the
'do-not-track' header in a consistent and meaningful way that offers users
choice and clearly explained browser controls," Google Senior Vice President
of Advertising Susan Wojcicki said in the statement.



Google, based in Mountain View, California, joined the initiative as the
Obama administration unveiled plans to give consumers more control over
their personal information online. Congress should enact a privacy bill of
rights for Web users, the administration said in a report released today.



Revelations about potential privacy vulnerabilities during the past year
have spurred calls from regulators and lawmakers in Washington for stronger
protections of personal data online and on Internet-connected mobile
devices.



Google announced plans on Jan. 24 to unify privacy policies for products
including YouTube videos and Android software for mobile phones, saying it
will simplify conditions that users agree to.



Consumer Data


Google and Facebook, the world's largest social network, are among Web
companies facing scrutiny over their handling of consumer data used to power
an online ad market projected to reach $39.5 billion in the U.S. this year,
according to eMarketer Inc., a New York-based research firm.



The White House report sets broad principles for the use of personal
information that include giving consumers control over what data is
collected on them and how it is used; providing understandable privacy
policies; and handling consumer data securely. The Commerce Department will
meet with companies and privacy advocates to develop voluntary standards for
businesses based on the principles.



--Editors: Simon Thiel, Robert Valpuesta.


To contact the reporter on this story: Jonathan Browning in London at


To contact the editor responsible for this story: Kenneth Wong at

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