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White Hat SEO vs Black Hat SEO

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White hat SEO or black hat SEO? That's the question. From the moment that there was talk about optimizing a website for search engines, it's not clear whether black hat SEO is or is not a convenient way to achieve better results. We can indeed see black hat techniques as applying optimization techniques in a way that it really should not. In this article I will explain exactly what is the difference between the two forms of and especially whether or not it is wise to go to the "Dark" side. There have been several discussions about whether or not to follow black hat in recent years all over the world. Basically, it's is nothing more and nothing less than a collection of tricks that make it possible to mislead Search Engines so that they still get a better position in the search engine results page also known as SERPs. A familiar example is in the placement of keywords in a specific location in your page as the same color as the page background. Visitors...