Tech Terrain

Flipkart, India's biggest online retailer of books and electronics gadgets, has acquired smaller rival Letsbuy, seeking to consolidate its position ahead of Amazon.com Inc's planned entry into the Indian market. Flipkart did not disclose the value of the deal, but a person with direct knowledge of the matter said it was "somewhere in the range" of $20 million to $25 million.

Amazon, the internet shopping giant has sprouted it’s offshoot in India as Junglee. Amazon decides to try a different tactic to woo Indian customers from competing websites like Flipkart and Infibeam by acting as an yellow page where big and small retailers can upload their catalogues and sell their products. Amazon does this so that  it can boast a wider variety of products than it’s competitiors.