Measuring Social Media ROI with Metrics
In the most part, there is little use spending time on social media , unless you can measure the return you are getting for your investment – whether it is time, money, effort etc. The hit and hope philosophy is just not good enough and fortunately, there is no need to swing and miss as there are a number of great tools out there for measuring metrics in social media and getting an idea of your ROI . Metrics are performance indicators and allow you to see a number of important factors, such as impressions, leads and revenue to name a few – so, let’s look at the best metrics for social media. API This metric allows you to see the reach of your social media attempts and allows you to classify it into organic, paid and viral results. It’s also a great way to see relative results as the outcomes can be compared on a daily, weekly, monthly basis. It may not show how many people read the tweet or Facebook status but it does give you a good idea of how successful they are. It al