Tech Terrain

Online Marketing . It’s a buzz word you have probably heard a lot over the last few years in your day-to-day lives. Chances are though you’re not really too sure exactly what it’s made up of. This article seeks to provide a little bit of general information on exactly what online marketing is all about. Typically, the bulk of online marketing is broken down into two sides – PPC and SEO . Combined this is SEM. Is that too many abbreviations for you? No problems. Here’s what it all means. SEM stands for search engine marketing and basically covers any effort you can make online to promote your business via search engines like Google. PPC stands for “pay-per-click” – it’s a generic term to cover the sort of paid ads you’ll find on Google, Youtube, Facebook etc. Finally there’s SEO – Search Engine Optimization . This is a series of steps you can take to improve your website’s performance so that it appears higher when people search for a certain keyword. Combined they all can be co