Tech Terrain

While sitting at home and watching television, you have no doubt seen advertisements for popular products and services during a break from your favorite show. Rather than using catchy jingles or product demonstrations, a lot of companies are working to develop characters for their ads that resonate with their target audience. That way, when people see the character they will instantly connect him or her with the company, hopefully building a relationship that will lead to more sales and business. How people respond to the character can make or break that particular ad campaign, which is why it is important to gauge the popularity of the ad to see if it is successful or needs adjustments moving forward. Which Ad Characters Are Most Popular? When asked which advertisement character is their favorite in a recent mobile study, men and women were able to point to two campaigns that are getting it right. Although they differ on which character is most Most Interesting Man in th