Tech Terrain

Facebook , Twitter and Linkedin are the most widely used social media platforms for business that is both professional and personal, says a recent study of PR and social media consultancy Whizpr. Not a surprising conclusion, but the difference between personal preferences and business use of social media is interesting. Facebook (94%) and Twitter (82%) correspond to the most widely used social media platforms by businesses . The relatively newer channels like Pinterest and Instagram are moderately or used privately by a third of respondents, but hardly for business purposes. YouTube and Google+ are used by half of the respondents moderately both private and business. Image or text? Commercial Share marketers use textual content 50% of the time and images 37% of the time to leverage social media for business purposes . Video is not considered a favorite kind of content. Private share marketers, almost half, however, preferred to images. Text is 28% in second place,

The Vine vs. Instagram Competition In the last week of June of this year, the network of Instagram and Facebook had a debut video that is controversially new. After which they made a showdown with Vine and Twitter for these two products are mostly similar but have key differences that set them apart and at each other's throats. These two apps are different in the following ways. Source : techcrunch.com The length of Instagram's video clips is fifteen seconds while vine is six seconds. The longer limit of time is supposed to ration a good longer portion of time to shoot videos as opposed to Vine's six seconds. This is good but according to the press it really depends if the film is either interesting or boring because if it is boring it’s quite pointless to have fifteen seconds of a shot of film.  Shooting the film is quite the same for these two apps but there is also a difference. With Vine you can touch anywhere on the screen and it will shoot. Wi

After launching free calls for North Americans earlier this year, Facebook is now finally allowing the British a chance to get in on the service. Or more specifically, British people that are using an iPhone , iPad or iPod Touch . Getting started is fairly simple - just download and open the Facebook Messenger app . Next, select the "i" button in conversation view and press "Free call". Like proper phone calls, you're able to use other applications while keeping the call going and leave voice messages. If you receive a call, you'll receive a push notification to let you know. With the service now available in the UK, Canada and the US, it's now possible to call internationally for free. This has long been possible with Skype, but many more people use Facebook and there's no need to find additional contact information. Voice quality is consistent with Skype and other VOIP providers like Viber. It's not known if Facebook plans to ope

A search engine is a computer program used to retrieve data, files, and documents from a database, and the best known database is the internet, this computer software is capable of bringing the best quality information for us in the blink of an eye; this is why they are so special, because these giants perform an incredibly enormous task, they index all the information that is stored in the internet and present it in a handy, practical, and friendly way to be read, and just like search engines, social networks store information as well, but this information is related to people, businesses, or brands; social profiles are also indexed and presented in the same friendly way to any user that looks for someone. This is one of the main reasons to think that social networks are also search engines, but the truth is that there is much more than that, and if you want to know more about this keep reading to find out. Search engines started as we know them today when the giant Google u

In the most part, there is little use spending time on social media , unless you can measure the return you are getting for your investment – whether it is time, money, effort etc. The hit and hope philosophy is just not good enough and fortunately, there is no need to swing and miss as there are a number of great tools out there for measuring metrics in social media and getting an idea of your ROI . Metrics are performance indicators and allow you to see a number of important factors, such as impressions, leads and revenue to name a few – so, let’s look at the best metrics for social media. API This metric allows you to see the reach of your social media attempts and allows you to classify it into organic, paid and viral results. It’s also a great way to see relative results as the outcomes can be compared on a daily, weekly, monthly basis. It may not show how many people read the tweet or Facebook status but it does give you a good idea of how successful they are. It al

Facebook has shown a lot of potential in promoting businesses, but a lot of people still don’t know how to use it at its full value. If you’re looking forward to attracting more fans to your facebook page, here are 5 essential tips you should consider: 1. Use several tabs Tabs are an efficient way to organize your facebook page and to make it more attractive to visitors. For instance, you might give the users a chance to either like your page or to like different products or services from it. As you create different tabs for your page, think about how giving the users something useful, but without conglomerating the page or trying to retain the users on there, especially if you have similar content on your website. When appropriate, point some links that lead straight to your site. Also, remember that you are able to set any tabs on your initial page (the page where non-fans land the first time). This way you won’t limit your visitors and you will get closer to your fin

Facebook Login Notifications are an opt-in security feature where alerts are sent to you each time your account is accessed from a new device to keep the bad guys out and keep you abreast of suspicious activity so you can quickly take action to correct it. Facebook, from today started showing additional information in it's email login notification. The notification mentions the Operating System , Browser , Location and IP address along with the previously available info such as Device name, Date and Time of login, when the security feature was first introduced in 2010. To turn on Login Notifications: 1]  Go to your Security Settings page (   > Account Security > Security) 2]  Click on the Login Notifications section 3] Check the box next to the type of alerts you'd like to receive and save your changes You can also receive text message alerts by adding a mobile number to your account.

Facebook's service allowed companies to pay to retransmit users' activities to their friends' pages. If a user clicked the "like" button for a brand, the click might show up as a "sponsored story" on friends' pages. A "Sponsored Story" is an advertisement that appears on a member's Facebook page and generally consists of another friend's name, profile picture and an assertion that the person "likes" the advertiser. The ads started in early 2011.

Early last week, Facebook's Mark Zuckerberg announced that his company had acquired photo-sharing service Instagram for $1 billion. Later reports have suggested that the deal was sudden, taking a mere two days to complete. Here's note on how Instagram became worth 1 billion USD in just two years.

PTI, London : The researchers at the Ohio State University in the US also found that people pay closer attention to information that could be viewed as negative or not normal on such sites. It seems a profile photo on Facebook tells viewers all they need to know to form an impression of a person and no words are really necessary, they said.

Facebook ’s hundreds of millions of users could soon be faced with a lot more advertising – in their newsfeed, on their mobile devices and even when they log off. The company made only $3.7 b in revenue last year, the bulk of that from facebook advertising . Recently, the company announced a new suite of advertising products intended to insert more ads                 into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. The announcement was made at its first marketing conference, held at the American Museum of Natural History in Manhattan. For users, the announcement could mean many more ads on Facebook. For advertisers, the effort offers a chance to reach more users in more places. Despite aggressively courting Madison Avenue for the past few years, Facebook has been an anomaly in the world of digital advertising. The ad units offered less creative options for advertisers who want to, say, take over th

San Francisco, Feb 21, 2012, Reuters : Faceebook co-founder Mark Zuckerberg Josh Buckley, Chief Executive of an online gaming start-up, is looking forward to next month’s Game Developers Conference, particularly for parties with industry A-listers. But, Buckley, who will turn 20 this week, may be turned away from the parties because he is not old enough to drink. Such are the dilemmas facing the ever-younger entrepreneurs that Silicon Valley investors are backing these days. While little data on the phenomenon exists, venture capitalists say they are funding more chief executives under age 21 than ever before.

Facebook founder and CEO Mark Zuckerberg will get millions of dollars in salary, bonuses and stock options, but cannot work on creating a rival to the social networking giant. This has been disclosed in Facebook's amended registration document for its upcoming IPO, filed with the US market regulator Securities and Exchange Commission (SEC) . According to Zuckerberg’s employment agreement with Facebook, his job can be terminated “at any time for any reason or no reason”, either by him or by the company. Besides, the company's employment agreement does not allow Zuckerberg to “assist any person or entity in competing with the company, in preparing to compete with the company or in hiring any employees or consultants of the company”. Similar clauses apply to Chief Operating Officer Sheryl Sandberg, Chief Financial Officer David Ebersman and Vice-President (Engineering) Mike Schroepfer for the period they render their services to Facebook. The agreements are silent on w