Build a mailing list to safe guard your business
The past few years have been very tough for online marketers and website owners, there is probably no online niche or vertical that has not suffered punishment from the Google Panda or more recently in April 2012 the Penguin . You no doubt have heard what the different updates targeted or what people believe they targeted and have probably read all kinds of tips to help you recover or keep safe from them, some of these assumptions carry some truth others especially the early penguin update tips were quite ridiculous. Don't worry this isn't another post about the Google Panda or Penguin updates, this post is about a way to safeguard your online or offline business from any kind of update, who knows what 2013 could hold in-store for online marketers. The best way to safeguard your business and ensure you can still make money if you get penalized by Google or any other search engine is to build a mailing list, a list of loyal subscribers should ensure you keep mak