Tech Terrain

Facebook , Twitter and Linkedin are the most widely used social media platforms for business that is both professional and personal, says a recent study of PR and social media consultancy Whizpr. Not a surprising conclusion, but the difference between personal preferences and business use of social media is interesting. Facebook (94%) and Twitter (82%) correspond to the most widely used social media platforms by businesses . The relatively newer channels like Pinterest and Instagram are moderately or used privately by a third of respondents, but hardly for business purposes. YouTube and Google+ are used by half of the respondents moderately both private and business. Image or text? Commercial Share marketers use textual content 50% of the time and images 37% of the time to leverage social media for business purposes . Video is not considered a favorite kind of content. Private share marketers, almost half, however, preferred to images. Text is 28% in second place,

In the most part, there is little use spending time on social media , unless you can measure the return you are getting for your investment – whether it is time, money, effort etc. The hit and hope philosophy is just not good enough and fortunately, there is no need to swing and miss as there are a number of great tools out there for measuring metrics in social media and getting an idea of your ROI . Metrics are performance indicators and allow you to see a number of important factors, such as impressions, leads and revenue to name a few – so, let’s look at the best metrics for social media. API This metric allows you to see the reach of your social media attempts and allows you to classify it into organic, paid and viral results. It’s also a great way to see relative results as the outcomes can be compared on a daily, weekly, monthly basis. It may not show how many people read the tweet or Facebook status but it does give you a good idea of how successful they are. It al