Tech Terrain

White hat SEO or black hat SEO? That's the question. From the moment that there was talk about optimizing a website for search engines, it's not clear whether black hat SEO is or is not a convenient way to achieve better results. We can indeed see black hat techniques as applying optimization techniques in a way that it really should not. In this article I will explain exactly what is the difference between the two forms of and especially whether or not it is wise to go to the "Dark" side. There have been several discussions about whether or not to follow black hat in recent years all over the world. Basically, it's is nothing more and nothing less than a collection of tricks that make it possible to mislead Search Engines so that they still get a better position in the search engine results page also known as SERPs. A familiar example is in the placement of keywords in a specific location in your page as the same color as the page background. Visitors...

 Why you shouldn't ignore  Search Engine Optimization or SEO A brick-and-mortar store with an unlisted phone number, no signs and no advertising will quickly find itself struggling to survive. That’s because word of mouth on its own is rarely enough to make any business successful. A business needs to be known and to be found easily by potential customers in order to be patronized. Additionally, potential customers appreciate knowing what goods or services a particular business offers before they visit it. The same is true for websites. A website that is not easily found or does not have an obvious purpose is not going to be frequently visited.  Search Engine Optimization  ensures that potential customers can easily and readily locate your business’ website. I have already posted an article on White Hat SEO Techniques , which you will find useful. Search engine optimization, or SEO, is the process of designing individual webpages and entire websites...